Mobile App


Sociidot is a life coach app that helps people move towards their goals by doing one tiny action a day. Users get one action delivered daily from roadmaps they purchase daily. They can bring in advisors as they complete their actions.

Pure UX designed the user experience and visuals. Design was gleaned from positive psychology and game theory. Great attention was paid on how to make the interface super easy to use and a delightful experience.

Using analytics and user testing, we gained insight on where user experience issues were and designed new iterations of the app. A mixture of in person testing and in app analytics helped form our strategy.