CitySightseeing NY wanted a responsive website that worked well on web and mobile. Their site was not a current design and not showcasing their product well. Grayline/ NY sightseeing is the largest tour bus company in New York.

Pure UX designed guides, itineraries and videos to get users engaged more with the site and give them a reason to see the citysightseeing logo daily while they tour New York.

Design for the guides and itineraries were bold, using many photos as visual aids. Videos were short and gave information about the tours in a fun way.