GRAYLINE - NY CITYSIGHTSEEING.

Responsive Web

About.

CitySightseeing NY wanted a responsive website that worked well on web and mobile. Their site was not a current design and not showcasing their product well. Grayline/ NY sightseeing is the largest tour bus company in New York.

Pure UX designed the user experience and visuals for the responsive website. The main focus was on getting the user to find the tour they wanted quickly. Filters, advanced search and nicely designed layouts and multiple viewing options (grid, view, maps) helped with this.

Part of the design experience was figuring out how to upsell product and get tourists to be more aware of more tour options. The addon's during checkout encouraged more suggested products. Suggested tours are woven into multiple static and dynamic pages.